Bob Willard, consumate sustainability champion, declared that it was time for sustainability champions to unleash three risk arguments for more proactive action on climate change. Last week, he discovered a goldmine of support for the company-level and society-level risk arguments in the debate about climate destabilization: a new report from the World Economic Forum (WEF), “Global Risks 2014.”
The WEF report confirms that climate change is the highest priority issue that screams for immediate attention. Climate change is the mother of several extreme sustainability-related risks to business and societal survival, let alone success. Action has never been optional; and the WEF report drives home the point that effective action, success in fact, is urgent and necessary. Case closed.
There are three reasons that he is excited about this report.
- It is highly credible and complete.
- It ranks climate change as a very high global risk
- It connects the dots
The report includes an analysis of risks illustrated in this image.