The new book by Gil Friend, long-time business sustainability practitioner, distills his 30-years of learning into 50 key insights that offer practical steps to increased performance and profit through a sustainability approach to business, from strategy to process, to materials. Here's what some of the promotional material has to say. Read more at his website, natural logic, or the announcement newsletter.
Performance and Profit through Sustainability Check out the book that's getting rave reviews from General Mills to the Sierra Club
"This practical guidebook provides the missing prescriptions, making the dream of a truly sustainable business seem like common sense. Thanks to Gil's experienced insights, it is. The world needs this book."
Bob Willard, Author, The Sustainability Advantage
The truth is: Green business practices are good both for business and for the world. They can increase profits, lower costs, and attract customers. In The Truth About Green Business, leading green business expert Gil Friend offers more than 50 crucial insights that decision-makers need to know to successfully "go green."